<b><i>Fundamentals of Selling</i>, 13e</b> trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. Numerous sales personnel in the industry today have commented on how this market-leading textbook reflects what they do on sales calls with prospects and customers. The goal of <i>Fundamentals of Selling</i> has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and show how the steps within the selling process interact with one another. Combined with up-to-date content and a strong ethical focus, the 13th edition of <i>Fundamentals of Selling</i> teaches sales the way a mentor would: with a strong, practical focus that puts the customer first.
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